Every client is different, but when it comes to consumer goods, we’ve definitely noticed some recurrent themes. Although an increasing pace of change seems to be the 21st century status quo for most industries, the companies that design and manufacture consumer goods are getting a solid share of the pressure. Consumers are changing — in the expectations they place on brands and on the way they evaluate, experience, and buy.
All of this has increased the pressure to constantly innovate. But for most companies that are consumed with managing day-t0-day pressures, innovation feels like a vague and impossible goal. Growth takes a back seat to the daily need to increase efficiency, manage ever-increasing freight costs, provide stellar service, manage growing inventories, and putting out fire after fire after fire.